Chapter 3 Ethics and Social Responsibility

At Audi social responsiblity and business ethics is a matter of regular practice. Some ways in which Audi has exhibited their understanding and value of social responsibility is by trying to reduce their carbon footprint on the world. In order to reach a solution Audi has been involved in forums such as the Bavarian Enviorment Pact and the National Electromobility Platform, Audi contributes its expertise and assists in finding solutions for the future. The Audi foundation for the enviorment is involved in projects for enviormental protection and education, and Audi promotes a large number of initiatives to increase the attractiveness of the Ingolstadt location-for its employess and their families. Audi is involved in the working forums IPP and resource Efficiency" and Management Systems . The goal of working in these forums is to ensure that the experience aquired by Audi. This is the only way to achieve the aim of enhancing the power of innovation and bringing about sustainable growth. Motivated and committed employess secure the success of the company. Employee identification with the brand is very high at Audi. In the Universum "ideal Employer" Audi has been voted into first place by engineering graduates. Among students of economics, Audi ranks second place. When choosing an employer, key factors include a good working atmosphere, fasinating products, market success and intresting work, as well as secure employmnt and personal development. Audi offers its employees a large number of training and educational oppurtunities, maintaining a dialogue with highly respected universities and other educational institutions. Audi makes an active contribution to enhancing the attractiveness and quality of life of the Ingolstadt location. This involves things such as secure jobs and employee profit-sharing.Audi is intensively involved in the immediate, regional surrounding its plant in Ingolstadt. its objective include a high level of innovation in research and devlopment in the region for visitors, future residents  and employers. At the ned of 2009 AUDI AG reinforced its commitment to enviormental protection issues. Audi has also established the "oak forest project", the project investigates factors as the interactions between planting density and carbon dioxiode on one hand, capture potential and biological diversity on the other. Audi consumes energy,water and raw materials in vechile production. water materials, wastewater and emissions are created in the progress. Both input and output are continously reduced by the Ingolstadt plant. the recycling of materials is having a decidedly positive effect, resources are reused or recovered multiple times. It is a primary principle at Audi to foresee and prevent enviormental pollution. This is how Audi meets its ethic and social responsibility.