The company name "Audi" comes from the Latin translation "Horch", named
after its creator August Horch. It was founded in 1910 and produced
vehicles for the first world war. Some of them which won serval
rallies. These victories helped establish the company name worldwide.
Because of the financial debts Audi faced after the war, it united
with three other independently owned companies which were DKW, Horch,
and Wanderer. Audi's four rings symbolize the union of these four
companies. In the early 21st century Audi claimed several world records
such as top speed enurance on a German racetrack . In 1990 Audi began
to upgrade and shift its target market to compete with luxury brand
cars such as Mercedes Benz and BMW. This year Audi won Engine of the
year award for the third year in a row and won the US international
design excellence award. Today Audi remains one of the fastest and
technologically advanced cars on the road.
Misison : we delight customers worldwide
The Audi brand’s products are compelling examples of the brand values
sportiness, progressiveness and sophistication. In addition to building
technologically advanced vehicles, the brand with the four rings aims
to evoke customer delight in many other ways.
The mission statement “We delight customers worldwide” therefore plays
a key role on the path to becoming the leading premium brand. The Audi
brand has defined its understanding of customer delight in greater
detail in the following four areas of action:
We define innovation
We create experiences
We live responsibility
We shape Audi
