Chapter 15 Retailing

Since I wasn't planning to buy an Audi it made no sense to visit one of their dealerships , so I picked a retail store that would best correlate to Audi's dealership and was convient for me. In this case I went to Foot Locker. Foot Locker retail stores are all owned and operated by Foot Locker, they are chain stores. Foot Locker is the worlds leading athletic retailer with over 3,600 stores in 21 countries in North America, Europe, and Australia. There are 100 Footlocker reatil stores in both New York and New Jersey.  The stores offer a good level of service,  one to one membership service, and good selections on sneakers and other clothing accessories. Foot Lockers online store is also very popular, as it is accessible worldwide and convenient. Online or by phone one can pre order sneakers and other clothing products.  In Foot Locker retail stores consumers usually consider price to be secondary in specialty outlets. Instead, the distinctive merchandise, the store’s physical appearance, and the caliber of the staff determine its popularity which can be classified as specialty stores. Foot Locker stores are tuned to cater to the sneaker consumer  and to embody  the company brand image and ethos. The Foot Locker  stores’slogan is: “I run because I refuse to sit” this slogan has stood with them forever and has been endorsed by many famous athletes such as Deion Sanders, Barry Sanders, and Micheal Irvin. Similar to the marketing mix, there is a retailing mix the 6 Ps: product, place, promotion, price ,presentation, and personnel.
In the store you can find all brand and type of sneakers whether it is running shoes such as Nike, basketball shoes such as Jordans , and clothing for sportswear. They also sell accessories, such as headbands, and wristbands for basketball and socks for other sportswear. All Foot Locker stores in NYC are conveniently located, none being more than 3 blocks from a train stop and also in high traffic areas. The flagship store is at 34th street and 5th Ave. The store has so many options of what to choose for your footwear and other accessories. All employees wear a black and white striped shirts to be easily recognized. The personnel at the stores is very attentive and knowledgeable.